Extraordinary color and quality for famous Pirelli Calendar Book
Brussels, March 19th, 2008 - Alwan’s world leading CMYK Optimizer software proved to be the essential technology to ensure exceptional print quality for the renowned Pirelli Calendar book at Mondadori Printing in Italy. Mondadori depended on CMYK Optimizer to handle the color management on a 639-page compilation of the annual Pirelli Calendars published from 1964 until 2007. The high-end publication was printed in offset with a very high print run and contained both color and black-and-white images.
With four production sites in Northern Italy, Mondadori Printing is one of the largest graphic companies in Europe. It offers printing services to Mondadori publishers as well as to a large number of other Italian and international customers. With a workforce of over 1,500 employees, the company can print using offset, web offset, gravure and flexography. The production from the offset division ranges from books to covers for catalogues and magazines that are produced using gravure or web offset.
Mondadori's color management requirements reflect a common trend in today's dynamically evolving industry. The graphic production flow has recently experienced a real revolution in terms of its technology and methodology. Operators must handle files coming from every corner of the world. However when it comes to color management, the ability to intercept errors as well as potential problems from incoming files is totally ineffective. One frequently occurring problem is preserving the purity of the Black channel, when performing a colorimetric conversion using two ICC profiles. Alwan provides an effective solution to this problem with its award winning CMYK Optimizer software, which is based on the Dynamic DeviceLink profile technology. CMYK Optimizer effectively resolves this kind of problem by focusing on the digital profile at the initial phase of plate creation.