March 2008 - Alwan Color Expertise showcases expanded product range at drupa innovation park, Hall 7
for the desktop environment
Brussels, March 19th, 2008 - Alwan Color Expertise, a world leader in color management and standardization software, will present the latest innovations in their line of color management solutions for the desktop environment. A new series of ICC color management software will be unveiled at the drupa innovation park, Hall 7/7.0C.
The new ICC color management software builds on the success of the Alwan CMYK Optimizer servers, now installed on over 400 printers worldwide. Alwan Color Expertise has a firm commitment to making color management affordable to all market segments via the use of its ICC device and Dynamic DeviceLink profiles. This approach will enable small, medium and large sized companies to find creative solutions that deliver the best “value for money”.
Elie Khoury, President of Alwan Color Expertise, comments: “ICC Color Management still generates a lot of confusion in the industry, a misconception that is maintained and amplified by some proprietary systems vendors. Users are often convinced ICC color management is inefficient, inappropriate for print workflows and unable to preserve black text and images or any primary ink purity. As an ICC member and strong advocate and supplier of standardized color management solutions, Alwan will continue to further develop ICC profile-based solutions that address the needs of the graphic arts industry. Drupa represents the perfect opportunity for our company to show ‘real life’ samples to potential customers, enabling them to assess the results from real applications.”