ODAK and Alwan Color Expertise partner to bring innovating color management and Standardization solutions to the Turkish graphic industry.
Lyon, May 28, 2015: Alwan Color Expertise, a world-leader in Color Management and Standardization software, has signed a distribution agreement with ODAK. Under the terms of the agreement, ODAK will be in charge of selling and servicing the Alwan product range in the Turkish market.
Mine Kalayli, General Co-ordinator of ODAK is delighted about this new partnership: “Consumer products companies, publishers and printers are increasingly asking us for color management and standardization solutions to get consistent and accurate colors throughout the production workflow. After thourough testing of many color management products on the market, we found out that Alwan’s complete range of products - ColorHub, PrintStandardizer and Print Verifier – was best-in-class and perfectly completes our existing solutions and products portfolio. We are excited to be able to offer Alwan’s proven software products to the Turkish market and to include them with our PSO services and X-Rite instruments in order to offer our customers unique, powerful and cost-effctive solutions and services that meet their color management, process control and quality-control needs ”.
Elie Khoury, Founder and President of Alwan Color Expertise, is thrilled to welcome ODAK as a new Alwan preferred partner: “With Turkey’s rapid growth and development over the last years in the printing sector, Alwan, a leader in color management and standardization in Europe and the USA, had to be strongly represented in Turkey. ODAK’s management, market presence, products and services portfolio matched our requiremets and expectations in every regard. We are very happy and confident to be represented by ODAK and we are looking forward to developping together color management, process control and quality control practices that Turkish consumer product companies, publishers and printers need to adopt as much as their Western counterparts.” Mr Khoury proudly concludes: “Both ODAK and Alwan are pro-active, creative, and experts in all color reproduction areas and markets. Together, we will no doubt bring to the turkish printing industry high quality and high added-value services and solutions. I strongly believe this partnership shall be a long and successful one.”