Lyon, March 8th, 2010. Alwan Color Expertise, a leader in dynamic color management and standardization technologies, today announced it is unveiling a new version of is popular CMYK Optimizer software. Version 3.8.0 brings to market the most secure method for saving ink while maintaining color integrity for PDF files.

“Printing inks are an important cost element for any print job,” said Elie Khoury, Alwan’s CEO. “But printers are often reluctant to change customer print data to take advantage of ink savings. With CMYK Optimizer, printers are able to eliminate risk and avoid unpleasant surprises on the press. For more than a decade, Alwan has been delivering risk-free ink optimization technologies to the market, and this latest version adds even more security and capability to the mix.”

Unique dynamic approach with Alwan CMYK Optimizer
The Alwan CMYK Optimizer is a universally applicable color server with integrated Dynamic DeviceLink technology for print service providers. It is adapted to all types of printing devices, including offset and digital presses, and large format printers which can see as much as 30% savings in expensive inks. In contrast to other color server solutions, Alwan uses a dynamic approach. Every file is analyzed and its color preflighted before further processing takes place. This guarantees that all necessary parameters for a good color transformation are understood in advance. Depending upon the output settings, and based on the color analysis of the job, a Dynamic DeviceLink profile is calculated. This allows color transformation to be implemented in such a way that ink consumption is reduced without visual changes in the color impression and/or measurement.

New in Version 3.8.0
Version 3.8.0 ensures ink savings while maintaining PDF color integrity without shifting colors as can happen with other color management solutions. In addition, Version 3.8.0 delivers exceptional transparency management, maintaining color integrity of transparent objects. Version 3.8.0 also marks the first multi-lingual version of CMYK Optimizer, including localized versions in French and German. Version 3.8.0 also includes an updated Adobe PDF Library 9.0.

“To celebrate these achievements and encourage printers invest in this difficult period of time” added Khoury, “we continue to offer our unique technology at an unbeaten value for money, plus a six months guarantee on ROI”.


This is a true softproof representation of three renderings of the same PDF file:
• In the middle, original file rendered without color management by Adobe PDF engine.
• Left, the same PDF rendered with a popular (non Adobe) RIP
• Right, the same PDF with Alwan Transparency rendering with CMYK Optimizer.
CMYK Optimizer was able to maintain original file color integrity, the third party RIP significantly shifted colors of the transparent objects.

This is a true softproof representation of three renderings of the same PDF file:
• In the middle, original file rendered without color management by Adobe PDF engine.
• Left, the same PDF with GCR applied by a third party PDF color server
• Right, the same PDF with Dynamic Ink Savings applied by CMYK Optimizer.
CMYK Optimizer was able to maintain original file color integrity, the third party PDF color server's GCR shifted the colors.

About Alwan Color Expertise
Alwan Color Expertise was founded in Lyon, France, in 1997 by the current President Elie Khoury and his vision - to demonstrate how important standardizing and controlling color throughout every stage of production is - has resulted in the company becoming a world leader in standardization and color management implementation.

Today, Alwan provides software, consultancy and training to key players throughout the graphic arts industry, from printers to publishers and from software developers to hardware manufacturers. Alwan Color Expertise offers a choice of four full-featured software solutions within the Alwan CMYK Optimizer product family. Each delivers specialized capabilities that enable all partners along the graphic production line to guarantee the color accuracy of their work, while ensuring optimum production further down the line.

Alwan has recently established very strong partnerships with many graphic industry players who are involved in standardization worldwide. They include research organizations, Universities, software publishers and OEMs.

The outcome of these co-operations is the recent release of two new and unique ISO 12647 out-of-the-box standardization solutions:
PDF Standardizer, developed in partnership with Enfocus, offers a simple and reliable way to create PDFs that comply with ISO 15930-1 (PDF/X1-a), Ghent PDF Workgroup specifications as well as with ISO 12647 color printing standards.
Print Standardizer, developed in partnership with X-Rite, provides an affordable and easy-to-implement G7 and ISO 12647 standardization in the press room.

Alwan Color Expertise has appointed specialist distributors for each of the targeted market segments. An ever-growing number of leading pre-press manufacturers are either bundling Alwan software with their products or recommending it with their systems, such as Compose System, Dalim, Enfocus, Nazdar, X-Rite and others...


For more information, please contact:
Lutt Willems
Duomedia Public Relations
Tel: +32 2 454 85 57
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it